PUR genius.
Have no fear, Citizens of Earth! Cindy Crawford is going to save our planet:
“I mean, we’ve all have seen the Al Gore movie and green is on, it’s on top of the mind for everybody,” Crawford said. “But, it is overwhelming. I have a very full life as well, so it’s like ‘Oh, I can’t compost my own stuff.’”What's that? A re-usable water bottle? What will those scientists think up next?! I hope you got a patent, Cindy!!! (BTW, diagram her last sentence. I dare you.)
“But my kids go to a school in Malibu and it’s super-environmentally conscious,” Crawford said. “We do beach clean-ups, try to use less plastic as a school. And so, that kind of made me think, 'what can I do?' And, I teamed up with PUR, which is a water filtration company. They do the things you can attach to your faucets, as well as those pitchers and we came up with a reusable water bottle.”
“The other great thing, which is on their Web site, Thirstyforchange.com, if you buy one of these, which is $19.99, which is the normal price – the proceeds go toward safe drinking water for children in undeveloped countries. You know, kids are dying if they don’t have clean water.”"And, like, that totally sucks, you know. Cause clean water is super awesome, and so are kids that aren't dead!"
According to Crawford and the “Thirsty for Change” Web site, Americans use 50 billion water bottles a year.Let's see... 50 Billion x 50% = 25 Billion, subtract the loss factor, add in the safety margin, carry the missing supermodel brain cells... yep, 38 billion!
“Fifty billion in America and only 50 percent are recycled,” Crawford said. “So that’s like 38 billion that aren’t recycled.”
So basically, if I fly my private jet from the Malibu mansion to the summer home on Martha's Vineyard, but I use the $20 re-usable water bottle rather than guzzle my usual three bottles a day of Fiji water, I'm about carbon neutral. Forget what Kermit said, it is easy being green.
(H/T: Business & Media Institute)
UPDATE: A hearty thanks to the quoteworthy Mark Hemingway and his readers at The Corner! Make yourself at home. Drinks are in the fridge.
MORE: And thanks to Infinite Monkeys, Ed Driscoll, Ace's morons, and all points beyond. I really should have straightened up the place...
Trackbacks
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5/7/2008 8:56 PM
Infinite Monkeys wrote:
Cindy Crawford, considered one of the smarter supermodels in the stable, told ABC News this week that her experience as a mother has led to an "eco-awakening."“I mean, we’ve all have seen the Al Gore movie and green is on ...... -
5/8/2008 1:49 PM
Ed Driscoll.com wrote:
Elsewhere, Cindy Crawford discovers her inner General Jack D. Ripper:According to Crawford and the Thirsty for Change Web site, Americans use 50 billion water bottles a year. Fifty billion in America and only 50 percent are recycled, Crawford said. So... -
5/25/2008 10:33 AM
Infinite Monkeys wrote:
Cindy Crawford, considered one of the smarter supermodels in the stable, told ABC News this week that her experience as a mother has led to an "eco-awakening."“I mean, we’ve all have seen the Al Gore movie and green is on ......
Cindy Crawford: Bottle Rocket Scientist
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I don't think she actually said 50% - it was really hard to make out in the audio - but in any event the 38 billion non-recycled bottles per year number comes was accurate (according to PUR, anyway) and so her point came across clearly enough. I don't doubt that supermodels are dumb, but are they really any dumber than political bloggers? They're certainly a bit less supercilious.
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How DARE you allege that political bloggers are dumb?! But seriously, what does "supercilious" mean?
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Since you asked, google says it comes from the Latin 'super' and 'cilium' meaning 'with lifted eyebrow.' Delightful.
Another common definition is 'inappropriately contemptuous', but I think it's clear that my intended meaning was 'having a distinct streak of color above the eyes'.
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"Inappropriately contim... condemn.. consempt..." forget it. Can't even spell that one.
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I listened, and it is kind of hard to hear her because the laryngitis lady wouldn't stop talking. That said, to me it sounded like she said 15%, not 50... The math would still be off by quite a bit though.
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It is Global Warming Law that after anyone has conjured up "Al Gore" the debate is over and nothing else said can be questioned...
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Kind of a cheap shot. She said 15 percent, which is imprecise, but isn't ridiculous.
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The transcript says 50%. Watching the video, I can't tell if she said 50% or 15%. But 15% of 50 Billion is 42.5 Billion. WAY off either way.
So, in the best case scenario, she was only off by 4,500,000,000. (Which admittedly isn't too bad for a supermodel.)
If she hadn't invented the $20 re-usable water bottle, she wouldn't have anything going for her.
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As Exurban Jon will attest...everyday is Earth Day to me. Ms. Crawford just makes it so much sweeter to visualize.
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$19.99 for a recycled one is quite expensive for me. But I praise Cindy for being an environmentalist. She's really smart.
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